I'll give it to you straight, most internet marketers fail online because of poor copywriting skills.
Copywriting is simply selling using words. Creating enticing phrases that will draw a prospect to take action and convert them into a customer is the whole point of copywriting.
I got an email the other day, it was from a fellow internet marketer trying to sell me some product. The subject line read, "Kevin, buy this product NOW!"
I honestly couldn't believe he just said that and even worse it was in the subject line! Like really, what was that guy thinking? Am I going to want to buy whatever he was selling me because of that headline? OF COURSE NOT.
There are rules to copywriting, you know. The absolute number one rule is that you promote the most beneficial aspect of your product/service the most.
Here's what I'm talking about. I can't even remember what the guy was trying to sell me but let's just say it was an online internet marketing course.
What he should have done was picked out the most beneficial part of the program and decided to sell that instead of yelling "BUY THIS NOW" at me. And I'll tell you why. When a person buys the product, what are they really buying? The product or the results?
Let's say that he did it the correct way and said "Generate $56,258 in under 30 days on complete auto-pilot using my system" in the subject line. That's the most beneficial result that you could achieve from his program so that's why it would be the part that he's promoting the most.
If I saw that subject line compared to "BUY THIS NOW" I would have actually been intrigued to click on his email and find out more about the program.
But the guy didn't do that. He whined and yelled at me to buy his product. To be honest, it makes him look unprofessional and desperate for a sale.
So here's the deal, next time you write an email or write a headline for that matter, emphasise the biggest most extravagant benefit to your product/service.
Why Only Losers Don't Have Lists
By far one of the best affiliate marketing techniques is emailing your list and telling them to buy something. What? A list? How do you get one, what's going on? OK, if you're a little confused now keep reading and I'll fill you in. A list is simply a group of people who have given you their name and email address in exchange for information in the form of videos, audios or e-courses from you.
Here's a breakdown of what to do:
Build a squeeze page saying that you've got exclusive information and you're willing to give it away for free (make sure you give it a value though). In order for your visitors to receive the content they will need to fill out your autoresponder form which will have "Your First Name" and "Your Primary Email" fields. When a person fills out those fields your autoresponder will send them the content via email.
So why would you want to do this?
In the first email tell your subscribers that you will also send them valuable information regarding how to succeed or how to get better at whatever topic you chose. You can now email the people on your list various affiliate emails that has to do with the niche you're in.
I'll give you an example:
Create a squeeze page which offers a 7 day e-course on how to grow better plants (home gardening niche). Send out the e-course for 7 days and then after that start sending out affiliate promotion emails that have to do with the home gardening niche. These may be products that have to do with growing better plants, creating a home garden, the tools you need, ect...
Now, you never want to give your list 100% pitch all the time. Why? You'll end up with everyone becoming unhappy with you emails and then unsubscribing. Optimally, you want a 50/50 mix of pitch and content. This is done for a good reason though.
When you send your subscribers interesting and relevant content you establish a relationship with them and they start to become less and less skeptical about who you are and what you're about. They will start to trust you and actually want to buy the products you're promoting.
But what's the use of building a trusting relationship with out sending offers and promotions? That's why you need to make it seem like you are giving the person information but in fact you are actually selling them something. The ultimate goal is to blur the line between content and pitch so your reader won't be able to tell the difference between the two.
Having a list to communicate with is also a great way to remind your customers or subscribers that you're here and wanting to give them something. This really only applies if you have your own website selling your own products though. Here's a story:
My mentor is Dan Lok, he has a list with over 50,000 people on it which he emails information on how to build a better business with affiliate promotional emails as well. His girlfriend asked him one day if she could buy a Louis Vuitton purse which cost $2000. He thought the price was outrageous so he created a poll and told his list to vote on it.
Turns out the next day he had made $4000 from that email because people had remembered he had products to buy and they went ahead and bought them. The email had absolutely nothing to do with any of his products but when people received it they remembered he had relevant products that could improve their lives and they bought them.
Basically, you want to offer a prospect something of value on your squeeze page, exchange the information for their contact info and from there on send them relevant and fresh content with some affiliate promotional emails mixed in there. That's the best recipe you can get as an affiliate marketer.
Here's a breakdown of what to do:
Build a squeeze page saying that you've got exclusive information and you're willing to give it away for free (make sure you give it a value though). In order for your visitors to receive the content they will need to fill out your autoresponder form which will have "Your First Name" and "Your Primary Email" fields. When a person fills out those fields your autoresponder will send them the content via email.
So why would you want to do this?
In the first email tell your subscribers that you will also send them valuable information regarding how to succeed or how to get better at whatever topic you chose. You can now email the people on your list various affiliate emails that has to do with the niche you're in.
I'll give you an example:
Create a squeeze page which offers a 7 day e-course on how to grow better plants (home gardening niche). Send out the e-course for 7 days and then after that start sending out affiliate promotion emails that have to do with the home gardening niche. These may be products that have to do with growing better plants, creating a home garden, the tools you need, ect...
Now, you never want to give your list 100% pitch all the time. Why? You'll end up with everyone becoming unhappy with you emails and then unsubscribing. Optimally, you want a 50/50 mix of pitch and content. This is done for a good reason though.
When you send your subscribers interesting and relevant content you establish a relationship with them and they start to become less and less skeptical about who you are and what you're about. They will start to trust you and actually want to buy the products you're promoting.
But what's the use of building a trusting relationship with out sending offers and promotions? That's why you need to make it seem like you are giving the person information but in fact you are actually selling them something. The ultimate goal is to blur the line between content and pitch so your reader won't be able to tell the difference between the two.
Having a list to communicate with is also a great way to remind your customers or subscribers that you're here and wanting to give them something. This really only applies if you have your own website selling your own products though. Here's a story:
My mentor is Dan Lok, he has a list with over 50,000 people on it which he emails information on how to build a better business with affiliate promotional emails as well. His girlfriend asked him one day if she could buy a Louis Vuitton purse which cost $2000. He thought the price was outrageous so he created a poll and told his list to vote on it.
Turns out the next day he had made $4000 from that email because people had remembered he had products to buy and they went ahead and bought them. The email had absolutely nothing to do with any of his products but when people received it they remembered he had relevant products that could improve their lives and they bought them.
Basically, you want to offer a prospect something of value on your squeeze page, exchange the information for their contact info and from there on send them relevant and fresh content with some affiliate promotional emails mixed in there. That's the best recipe you can get as an affiliate marketer.
Think Like a Publisher. It's All About Your Website Content
It doesn't matter what type of online business you have... just remember it's all about the content. The text, pictures, and graphics of your website are responsible for informing, engaging, and prompting visitors to stick around and take the actions you care about... like signing up for a newsletter, giving you a call, or buying your products!
Once you realize how important your website content is then my next comment should be obvious: you're actually a publisher. That's right... a publisher. Why? Because publishers are always thinking about content and that's what you need to do too!
Here are some guidelines to help you think like a publisher:
* Keep your target audience in mind. When writing your website copy, always use words and phrases that reflect how your prospects actually talk. When in doubt, just think about the conversations you have every day with people interested in your offerings and write like that. But please no "biz-speak"... you know, a formal tone with lots of big words that no one uses in real life. Unless your target audience really speaks that way.
* Write content that is engaging and personal. Always write in the "active" voice. For example, the phrase: "you can" is more engaging than "enable you to". See what I mean? And write as if you're speaking to an actual person. Notice how I use the words "you" and "your" all the time? I could instead use "one" or "a person"... but that's so darn impersonal.
* Update and add website content often. This keeps prospects coming back to see what's new and interesting. For example, you can update product pictures on your home page, add customer reviews and testimonials, provide tips and best practices, and even answer more frequently asked questions. Depending on your business, you should update and add content weekly or at least monthly.
* Grammar and formatting are important too. Please, please, please... no grammar or spelling errors. And keep paragraphs short and easy to read with lots of bullet points when it makes sense. Remember, people don't like to read on the Internet... they browse and scan instead. Make it easy for them and they'll want to read more!
* Do it yourself or have someone do it for you. There's no shame in needing help with your content. Maybe you're not a good writer or graphic designer. Why should you be? Just find someone that is for what you need help with. These days there are many talented people available and affordable too. Need copy writing help? Place an ad on www.freelancewritinggiggs.com, www.elance.com, or craigslist for starters.
Lots of good content (especially text) is also critical to keeping the search engines happy. And a happy search engine means prospects will find your business when searching the Internet.
Once you realize how important your website content is then my next comment should be obvious: you're actually a publisher. That's right... a publisher. Why? Because publishers are always thinking about content and that's what you need to do too!
Here are some guidelines to help you think like a publisher:
* Keep your target audience in mind. When writing your website copy, always use words and phrases that reflect how your prospects actually talk. When in doubt, just think about the conversations you have every day with people interested in your offerings and write like that. But please no "biz-speak"... you know, a formal tone with lots of big words that no one uses in real life. Unless your target audience really speaks that way.
* Write content that is engaging and personal. Always write in the "active" voice. For example, the phrase: "you can" is more engaging than "enable you to". See what I mean? And write as if you're speaking to an actual person. Notice how I use the words "you" and "your" all the time? I could instead use "one" or "a person"... but that's so darn impersonal.
* Update and add website content often. This keeps prospects coming back to see what's new and interesting. For example, you can update product pictures on your home page, add customer reviews and testimonials, provide tips and best practices, and even answer more frequently asked questions. Depending on your business, you should update and add content weekly or at least monthly.
* Grammar and formatting are important too. Please, please, please... no grammar or spelling errors. And keep paragraphs short and easy to read with lots of bullet points when it makes sense. Remember, people don't like to read on the Internet... they browse and scan instead. Make it easy for them and they'll want to read more!
* Do it yourself or have someone do it for you. There's no shame in needing help with your content. Maybe you're not a good writer or graphic designer. Why should you be? Just find someone that is for what you need help with. These days there are many talented people available and affordable too. Need copy writing help? Place an ad on www.freelancewritinggiggs.com, www.elance.com, or craigslist for starters.
Lots of good content (especially text) is also critical to keeping the search engines happy. And a happy search engine means prospects will find your business when searching the Internet.
Jobs For Teenagers , Earn Good Money From Doing Paid Surveys Online
This is my first article dedicated to advising teenagers how to make money. Im going to focus on how teenagers can make money from completing paid surveys online, its a booming industry. Its limited in how much you can earn, in the sense that its rare anyone earns over two thousand dollars a week doing this. But for a teenager, five hundred dollars a week or a little more is very good money and can be realistically achieved.
http://highestpayingsurveysites.com/
How Can You Get A Job Doing Surveys?
Theres no qualifications required, just join up at some paid survey sites. There are literally thousands and its up to you how many surveys you get sent. Originally i was skeptical that this could work, but it seems there are growing numbers of people who make a full time living, from completing paid online surveys.
How many hours per week will i have to put in?
This is why the job fits in well with teenagers, who might have study or other recreational duties. You nominate how many surveys and hours you can put in per week and then the survey companies allign you with a similar number to complete. Meaning its up to you how much you work and how much you get paid. Its not stressful and theres no major responsibilities.
Who Pays You?
Like i said in another article, these survey companies are paid by other big companies. The companies require people to test there products so they can see where they are going wrong, to correct this and make bigger profits. There are literally millions of dollars given to these survey companies, to organize people to review there products and do surveys, requiring them only to meet certain demographics.
http://highestpayingsurveysites.com/
How Can You Get A Job Doing Surveys?
Theres no qualifications required, just join up at some paid survey sites. There are literally thousands and its up to you how many surveys you get sent. Originally i was skeptical that this could work, but it seems there are growing numbers of people who make a full time living, from completing paid online surveys.
How many hours per week will i have to put in?
This is why the job fits in well with teenagers, who might have study or other recreational duties. You nominate how many surveys and hours you can put in per week and then the survey companies allign you with a similar number to complete. Meaning its up to you how much you work and how much you get paid. Its not stressful and theres no major responsibilities.
Who Pays You?
Like i said in another article, these survey companies are paid by other big companies. The companies require people to test there products so they can see where they are going wrong, to correct this and make bigger profits. There are literally millions of dollars given to these survey companies, to organize people to review there products and do surveys, requiring them only to meet certain demographics.
Making Quick and Easy Money Online - Is it a Reality?
Want some good news? Well, here it is: you can make money online fast! However, everyone has a different train of thought as to what the word "fast" actually means. Some people imagine that they can simply get online and start making money the moment they get connected. The truth is, if you really want to make a substantial amount of money online, you are going to have to invest a little time and effort on your part.
If making money was as easy as logging on to the Internet, every one in the world would be sitting in their homes working online! You can make some serious money online but you will not make noticeable chunks of income unless you are a self-starter and can stay motivated.
A lot of people who work from home doing various online tasks to make income find themselves so caught up in the relaxed atmosphere that they set up for themselves, that they fail to actually work as much as they should. They become distracted, or form bad working habits of pushing off their work until later dates and times. They assume that since they are basically working for themselves they can slack off all the time.
The problem is, if you are not putting in the work and time needed to maintain a steady workload then you are not going to make money online fast. However, if you can stay motivated and have the drive to succeed and are willing to put in the necessary hours, then you will quickly discover that it is easy to make money online fast!
If making money was as easy as logging on to the Internet, every one in the world would be sitting in their homes working online! You can make some serious money online but you will not make noticeable chunks of income unless you are a self-starter and can stay motivated.
A lot of people who work from home doing various online tasks to make income find themselves so caught up in the relaxed atmosphere that they set up for themselves, that they fail to actually work as much as they should. They become distracted, or form bad working habits of pushing off their work until later dates and times. They assume that since they are basically working for themselves they can slack off all the time.
The problem is, if you are not putting in the work and time needed to maintain a steady workload then you are not going to make money online fast. However, if you can stay motivated and have the drive to succeed and are willing to put in the necessary hours, then you will quickly discover that it is easy to make money online fast!
Internet Money-Making Tips - Making Fast Money Online Isn't As Hard As it Sounds
Are you looking to make money online fast? Who isn't, right? Every day people from all backgrounds and economic classes are turning to the Internet in hopes of finding simple and proven methods of making money. The good new is: it's actually possible!
There are a variety of ways that a person can make money online fast. These include but are not limited to: writing articles, maintaining blogs, producing YouTube videos, completing online surveys, and even working as a personal assistant for an online company or individual. You can even work as a Moderator of a forum or website and make some online money.
Doing a simple web search on any of the above online jobs will provide you with thousands of websites that promise and advertise "big money" in little time. The problem is, not all of these websites are legitimate and not all of them provide payouts with financial compensation. Some only pay out with products or other types of rewards like entries into sweepstakes for the work you have done.
Therefore, if you really desire to make money online you will want to be sure to research each and every website and online job offer that you receive. You will want to do an online search and look for reviews of the companies that claim that you can make money online fast, to make sure that they are legitimate companies.
You can make money online fast in a variety of manners, but you must steer clear of fraudulent online companies and schemes that will result in you working without any form of compensation.
There are a variety of ways that a person can make money online fast. These include but are not limited to: writing articles, maintaining blogs, producing YouTube videos, completing online surveys, and even working as a personal assistant for an online company or individual. You can even work as a Moderator of a forum or website and make some online money.
Doing a simple web search on any of the above online jobs will provide you with thousands of websites that promise and advertise "big money" in little time. The problem is, not all of these websites are legitimate and not all of them provide payouts with financial compensation. Some only pay out with products or other types of rewards like entries into sweepstakes for the work you have done.
Therefore, if you really desire to make money online you will want to be sure to research each and every website and online job offer that you receive. You will want to do an online search and look for reviews of the companies that claim that you can make money online fast, to make sure that they are legitimate companies.
You can make money online fast in a variety of manners, but you must steer clear of fraudulent online companies and schemes that will result in you working without any form of compensation.
Have A Niche Above Others With Promotional Products
For a business to be successful business it requires a lot of activities and decision making. Plus, it also needs implementation of various marketing strategies at appropriate times. Among all marketing and advertising strategies, the positive effect of using promotional items can never be ignored. If promotional ideas are used in proper way they can propel your business towards new and towering heights. With the help of carefully selected and customised promotional items you can enhance brand visibility and brand recognition
Before you chalk out your promotional plan, do a little research about why you need it and for whom you need it. Get an idea about which promotional items are the best and which distribution techniques must be used for a successful promotional plan.
Here are some useful tips for you to consider:
Consider consumer’s viewpoint
In order to choose the most suitable promotional products for your company, put yourself in the shoes of the user for a moment. It is true that from the standpoint of a business owner, you need promotional items where your business name, logo, or slogan can be prominently displayed. On the other hand, as far as users are concerned, you need to choose promotional items that consumers want or will use frequently. What’s the use any promotional items that are of no use to the end user. While selecting some suitable promotional items, think of whether the promo item will be of practical use.
Choose the right promotional items
There are different types of promotional products such as shirts, sweaters, hats, pens, gadgets, koozies and cups which are used regularly used. Plus, these common items are something that most of the consumers buy for their households and nothing can be better if you can give them free of cost. This benefits both your business and the consumers. While these common items help you to promote your company’s name and logo, consumers find it a cost effective way to address a frequent need without spending on it.
When to use the promotional items
There must a genuine reason for giving promotional products to your colleagues or consumers. Thus, once you have a list of promotional items, you need to concentrate on how you wish to give them away. Suppose you have opened a new branch of your business in another city and you are planning to host a grand opening, then this can be the best time for using promotional items such as ink pens, magnets, cups, and hats. Otherwise you can give away free promotional items to those who make a purchase. This way you make a sale and also promote your business.
Lastly, use promotional items that prominently display your business name, slogan, or logo. And don’t forget to personalize all promotional items with your company’s name, logo or slogan. By doing you can rest assured that your promotional campaign is effective for months or even years.
Before you chalk out your promotional plan, do a little research about why you need it and for whom you need it. Get an idea about which promotional items are the best and which distribution techniques must be used for a successful promotional plan.
Here are some useful tips for you to consider:
Consider consumer’s viewpoint
In order to choose the most suitable promotional products for your company, put yourself in the shoes of the user for a moment. It is true that from the standpoint of a business owner, you need promotional items where your business name, logo, or slogan can be prominently displayed. On the other hand, as far as users are concerned, you need to choose promotional items that consumers want or will use frequently. What’s the use any promotional items that are of no use to the end user. While selecting some suitable promotional items, think of whether the promo item will be of practical use.
Choose the right promotional items
There are different types of promotional products such as shirts, sweaters, hats, pens, gadgets, koozies and cups which are used regularly used. Plus, these common items are something that most of the consumers buy for their households and nothing can be better if you can give them free of cost. This benefits both your business and the consumers. While these common items help you to promote your company’s name and logo, consumers find it a cost effective way to address a frequent need without spending on it.
When to use the promotional items
There must a genuine reason for giving promotional products to your colleagues or consumers. Thus, once you have a list of promotional items, you need to concentrate on how you wish to give them away. Suppose you have opened a new branch of your business in another city and you are planning to host a grand opening, then this can be the best time for using promotional items such as ink pens, magnets, cups, and hats. Otherwise you can give away free promotional items to those who make a purchase. This way you make a sale and also promote your business.
Lastly, use promotional items that prominently display your business name, slogan, or logo. And don’t forget to personalize all promotional items with your company’s name, logo or slogan. By doing you can rest assured that your promotional campaign is effective for months or even years.
